Economic questions Essay Example for Free

Economic questions Essay 1. It has to do with game theory. In the prisoner’s dilemma, two suspects are taken by the police and each told separately that they can gain their freedom by testifying against each other. If neither testifies, they each will serve a six months sentence. If one testifies the other stays silent, the one will go free and the other will serve 10 yrs. If both testify then both will serve 5 yrs. The best thing is for both to be silent, but the more likely scenario is that each, fearful of a long sentence, bails on the other and nobody wins. In economics it is the investors hoping to ride the high flyers into the New Year; the best outcome is for nobody to sell. Most years, that is how it works and year end rallies leave everyone satisfied. 2. Economic theory. Through regulation is the best way market failure or externalities are dealt with when they are harmful to society. Externality is an economic side effect. They are the costs or benefits that come from economic activities that affect others than the individuals that re engaged in the economic activities. Some solutions are negative- taxes, positive-subsidy. 3. Sources of income in a capitalist economy would be their property rights that entitle them to earn a profit for the use of their capital as risk in some form of economic activity. They would be related through labor by human capital. The knowledge and skill acquired by labor through education and labor. 4. The rate is determined by a percentage of its turnover or sales. 5. Investment is something investors decide how much they will spend on new investment. Example: Producers have to decide whether to replace used up or obsolete machinery, whether to expand production these costs will become an investment that in turn should make them money. There are four principal determinants of autonomous investment, the level of technology, rate of interest, expectation of future economic growth and the rate of capacity utilization. 6. With an equilibrium price. The price that equates quantity demanded to quality supplied. If any disturbance from that price occurs, excess demand or excess supply emerges to drive price back to equilibrium. 7. The classical view of how our economy behaves is this: If the economy were left on its own without the interference of government or the Fed. It would move towards an equilibrium rate of growth that would produce with only minor interruptions, full employment without inflation. This hands off rests upon two simple propositions about market, one that all markets are basically competitive and two, all prices are flexible upward and downward approaching equilibrium. Unemployment is only a temporary condition caused by wage rates climbing above the equilibrium rate. A shift in the extraction curves is the economy’s rate of unemployment and rate of inflation. 8. Supply-side economists emphasize the importance of reducing tax rates. They accept the Keynesian idea that lower tax rates will increase consumer demand, but they believe a more important consequence is the added incentive it provides suppliers. For example; lower corporate tax rates increase after tax profit, which induces suppliers to increase aggregate supply. Lower income tax rates encourage more people to work longer, adding as well to aggregate supply. 9. Savings automatically converts to investment; so that investment induced growth is dependent on saving. 10. The division of labor into specialized activities that allow individuals to be more productive. The idea that labor productivity is a function of the degree of labor specialization. 11. Upward sloping trend cutting through the cycle traces the economy’s output performance over the course of a business cycle, measured either from recession to recession or from prosperity to prosperity. The upward sloping character of the trend line signifies economic growth. 12. Every economy, whatever its level of national income, includes people earning different incomes. Knowing someone’s absolute income tells us little about that person’s income status. 13. Consumption spending is rooted in Status. High income people not only consume more goods and services than others, but also set consumption standards for everyone else. 14. Aggregate supply is the total supply of goods and services that all firms in the national economy are willing to offer at varying price levels. Aggregate demand is the total quantity demanded of these goods and services by households, firms, foreigners, and government at those varying price levels. Macroequilibrium is reach when aggregate supply equals aggregate demand. 15. Consumption spending has tended to be more stable than investment spending in the past. MPC can be counted on to remain pretty much unchanged. Autonomous consumption is hardly likely to change. Investment spending is considered volatile. Economists identify changes in aggregate expenditure as the key to understanding why national income changes. Changes in investment have highly magnified effects on national income. The income by which income changes as a result of a change in aggregate expenditure is called income multiplier. 16. The economy’s output or gross domestic product is the total value, measured in current market prices, of all final goods and services produced in the economy during a given year. 17. One solution is to combine wage and price controls with a Keynesian style job creating policy. Stabilization policy is one option. 18. Four principle factors contributing to a nations economic growth, the size of the labor force, the degree of labor specialization, or the division of labor, the size of its capital stock and the level of its technology. Savings automatically converts to investment; so that investment induced growth is dependent on savings. 19. Demand deposits are only half of a banks business. Loans are the other. The bank makes a profit only on the loans it provides, not on it deposits. Borrowers benefit from inflation where lenders, where as lenders lose money. 20. Through the circular flow model, how the economy’s resources, money, goods and services flow between households and firms through resource and product market. 21. Economies with negative balances on current account will find their exchange rate falling. And unless these rates are propped up by government intervention, they will fall to stem the currency outflows exist; the exchange rate will keep falling. Eventually the rate will reach the level appropriate to a zero balance on current account. It takes only time. He would think we were habitual borrows. 22. They are the â€Å"what is† and â€Å"what it should be† 23. Nothing because the infrastructure is what an economy’s ability for development depends upon. Such as with education to educate people involves not only the task of acquiring compliance but the funds needed to build the school and staff them.

Accounting Profit Figure Measurement of Profit

Accounting Profit Figure Measurement of Profit The accounting profit figure is simply a measure of the true profit of an organisation. Discuss I will start by criticising my initial identification of accounting profit (a calculable amount, with set answer!). Profit is not just a set of calculations which has a defined/set-in-stone answer it can be described as the result after particular accounting rule and conventions have been employed (Deegan and Unerman 2006). These rules and conventions are created by standard setting bodies for example the International Accounting Standards Board in relation to conceptual frameworks also created by these bodies. Conceptual frameworks aim to assist creation of consistent and logical standards with an emphasis on the decision usefulness of accounting information however problems occur when highlighting whether accounting profit=true profit as key definitions in the framework need to be addressed; Who are the accounting users? And what are the objectives of financial statements? In the IASBs Framework for the Preparation and Presentation of Financial Statements users are defined as present and potential investors, employees, lenders, suppliers and other trade creditors, customers, governments and their agencies and the general public (IASplus 2009) As you can see the framework aims to apply to a wide range of users but in practice the scope is normally significantly reduced and typically tends to be skewed towards being useful for current and potential investors. This means financial reports and the accounting profit figure tends to be economic in nature ignoring any social and environmental factors (sustainability reporting) which affect business performance. Puxty (1998) identified the idea of a traditional accounting paradigm for management accounting and I believe this can be related to modern financial accounting too, in the approach that the accounting profit figure is a way to solve the economic problem of how a business has performed therefore it can not simple be a measure of true profit as it is calculated solely with quantifiable economic values. My views are further strengthened by how the IASB framework identify the objectives of financial reports The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions again common practice and prescribed standards leads to information being solely economical as these figures are seen to be useful for economic decision making. Influences on standard setting also back up my view on how accounting profit is mostly an economical figure. Capture theory describes how the regulated tend to capture the regulator' (DU 2006:40). Relating this to modern accounting standard setting we can witness how the big 4 accounting/audit firms (the regulated) have a large influence over the standard setting bodies and lobby for and against standards in order to satisfy their needs (private interest theory) which tend to try and protect the traditional paradigm of accounting to allow them to continually reap the rewards of monopolising the accounting industry. This leads me onto my second topic of discussion, how accountants craft the accounting profit figure. My previous answer talks about subjectivity, I still believe this is a large factor in differentiating accounting and true profit and will discuss here in more depth. Hines (1988) talks about how accountants have the power to shape reality and questions Who knows what the full picture is?..depends on people deciding that they have the full picture. So ignoring for a minute the fact that the accounting profit ignores sustainability reporting then many users may see the accounting profit as true profit if they believe accountants are showing the full picture then again this is typically false as accountants have the power to recognise and realize assets, liabilities and revenue (slightly constrained by IAS and IFRSs although they do influence their creation) in line with the picture they want to create of the organisation. Therefore accounting profit depends on the assumption that accountants work professionally, ethically and in accordance with public interest theory to sculpt a full picture of an organisations performance. Looking at an example IAS16 Property, Plant and Equipment it states that the carrying amount of an asset can measured at cost base (historic cost minus depreciation) or a revaluation model where a fair value can be measured reliably consequently accountants have the ability to choose when/if to revalue an asset at a time which could improve the perceived performance of the business. IAS 16 also relies on professional judgement firstly when calculating the amounts used in recognising the initial cost of an asset and when estimating the useful life of an asset for depreciation purposes, these judgements can be manipulated to affect the reliability of accounting profit measuring true profit. My final statement in part 1 is now redundant and to conclude it is shown that it is nearly impossible for accounting profit to simply be a measure of true profit as the accounting profit figure is trapped in a traditional paradigm which focuses on using economical figures in financial statements ignoring the idea of sustainability reporting which should be included to measure true profit and even when ignoring this fact the accounting profit figure is far too subjective and exposed to professional judgement to even portray a full picture of an organisation let alone true profit.

authors who wrote first five books of the Bible Essay -- essays resear

Documentary hypothesis says that there were several authors who wrote first five books of the Bible. In my essay I will try to discuss J, P, and E - authors of Genesis, Exodus and Numbers. I must admit that all these authors had lived after the division of the kingdom. AUTHOR J This author was identified as J for using word Yahweh or Jehovah for the name of God. Also there is an interesting theory that author J was a woman. Of course, there are statements that prove it. First of all I want pay your attention on the fact that we are speaking about patriarchal society where a man was a head of the family and the role of a woman was to give a birth to children. But in the Bible we can find verses and even whole chapters that tell us about women and sometimes show that these women are smarter than patriarchs. There are several examples. The first one is creation of the Earth (Gen.2:4b-25). The author tries to show that culmination of the creation was a woman – Eve. J writes that Adam could not find a helper among the animals and birds so God decided to create a woman from his ribs. In Gen.2:7 J plays with the word Adam which is related to the Hebrew word Adamah (ground). She points out that a man, animals and birds were created from a mud while a woman – from a man. In Gen.3 the author indicates that Eve is more intellectually curious than Adam because the serpent speaks with Eve and she makes a decision to taste a fruit. Second example is Rebekah. The whole chapter (Gen.24:1-67) dedicates to finding Rebekah. Then in Gen.27:5-17 J shows Rebekah as intelligent and sly person. She teaches his beloved son Jacob how to overreach Isaac. One more thing about J’s sense of humor: she plays with names of Isaac’s sons in Gen.25:25,26,30 - the first one is Esau (may mean hairy) and his second name is Edom (red), and the second is Jacob (he deceives). We can see J does not like Esau/Edom and we can make a conclusion that she is scion of Jacob. One more example is in Gen.38 - J describes a story about clever and successive woman Tamar, wife of Judah’s son Er. She wants to have children but her husbands Er an Onan died and she was not given to Shelah as his wife. So she decided to outwit Judah. At the end of the story she has children, husband and Judah identifies that she was more righteous than he (that is very unusual for patriarchal society). After reading J’s passages ... ...ng is the fact that in this story we can see how the redactor put together passages of two authors. So in Gen.37:28a it is said that â€Å"Midianite merchants came by† but in Gen.37:28b – â€Å"sold him †¦ to the Ishmaelites†. The second is that E author names Moses’s father-in-law Jethro in Ex.3:1,18:1,2,5 (not Reuel – J). One more thing that proves that Moses is not the author of first five books of the Bible is that in Num.12:3 it is said that Moses is a very humble man. So, if he is humble, he could not write these words about himself, it has sense if it is written by E author. MY OPINION ABOUT USEFULNESS OF DOCUMENTARY HYPOTHESIS To my mind, documentary hypothesis is very useful because it answers many questions. How can we imagine that God who †so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life† (John 3:16) could give such commandments as †eye for eye, tooth for tooth and hand for hand† (Ex.21:24) or â€Å"kill them and expose them in broad daylight before the LORD† (Num.25:4)? All these things are result of peoples’ interpretation. Also documentary hypothesis has good explanation of the origin of doublets and triplets.

Emily Dickinsons Feelings About Death Revealed in Her Poem, Because I

Emily Dickinson's Feelings About Death Revealed in Her Poem, Because I could not stop for Death Emily Dickinson grew up in New England in the late 1800s. The nineteenth century was a difficult time period for the people of America. There was an abundance of war, epidemic, and death. Because her house was located beside a graveyard, Dickinson saw many of the elaborate funeral processions as they passed (Murray). Because of these experiences, death became very real to her, and it made a large impression on her life. Conrad Aikin, one of the many critics of Dickinson's work, believes that: "Death and the problem of life after death obsessed her" (15). She had a very peculiar idea about eternity that was unlike any of the traditional Christian ideas of that time period. Dickinson's strong feelings about death are expressed through hundreds of poems where she maximizes and characterizes many qualities of death. However, "Because I could not stop for Death" is one that receives a great deal of critical attention and causes a great deal of interest. In this poem, Dickinson uses person ification and metaphors to develop the idea of death, which is a suitor arriving, and to reveal how doubtful the speaker is about the indefinite event of eternity. Through this poem, Dickinson allows the reader to see her feelings about death. She feels that no one can know for sure what will take place after death, and she believes the idea of eternity is unknown. In "Because I could not stop for Death," the poet personifies death, making him a real person with human characteristics. For this reason, many consider this poem one of her greatest works. Chris Semansky has written a great deal about modern and postmodern literature. In the article "An ... ...et al. The Emily Dickinson Handbook. Amherst: U of Massachusetts P, 1998. Meyer, Michael, ed. The Bedford Introduction to Literature: Reading, Thinking, Writing. Boston: Bedford/St. Martin's, 1999. Murray, Barbara. Personal Interview. 21 Mar. 2001. Semansky, Chris. "An Overview of 'Because I could not stop for Death.'" Poetry for Students, GaleNet, 1997. March 2001. <http://www.galenet.gale.com>. Sewall, Richard B. ed. Emily Dickinson: A Collection of Critical Essays. New Jersey: Prentice-Hall, 1963. Tate, Allen. "Emily Dickinson." Sewall 22. -. "Essay." Poetry Criticism. 16 Vols. Ed. Robert V. Young. Detroit: Gale Research, 1991. 2: 84-85. Wiebuch, Robert. "Prisming Dickinson; or Gathering Paradise by Letting Go." Grabher et al. 214.

Promoting the Use of Civil Disobedience Essay examples -- essays resea

According to St. Augustine â€Å"an unjust law is not a law at all†(p186). This belief has been shared by many influential leaders in the past, including Henry Thoreau, Mahatma Ghandi, and Martin Luther King. They all believed in a non-violent approach to solving their social grievances. In most cases their approach was successful and was noticed by society and brought about a change in the laws. This nonviolent perspective stems straight from Jesus, who says, â€Å"Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you, and persecute you.†(p192). Others believe that by being disobedient you are under minding the laws and thus creating chaos within society. But, if unjust laws are not brought into light or under minded, then there will be no change in those laws. Martin Luther King felt there is a misconception of time in that the very flow of time cures all ills. On the contrary, time is neutra l and it can be used either destructively or constructively(p190). The way in which one should go about voicing their ...

Flat Panel Tv and the Global Economy

Q2. â€Å" Flat Panel Televisions and the Global Economy† Vizio is a U. S. company founded in 2002 by William Wang, Vizio CEO, with the idea that everyone deserves to own the latest technology. It is a producer of consumer electronics, primarily produces television sets. It grows fast despite a limited number of staff. Now, there are over 160 employees and it remains the first American brand in over a decade to lead in U. S. LCD HDTV sales. This passage has mentioned two main issues, which are related to what I have learnt in the lecture. They are globalization of production and the reasons for businesses to become international. 1) Globalization of production Vizio has achieved globalization of production. Globalization of production means sourcing of goods and services from locations around the world to take advantage of national differences in the cost and quality of factors of production, for example, land, labor, capital, and energy. Vizio sources the components of televisions around the world. It source panel, electronic components, and processors from South Korea, China, and United States respectively. Assembly of TV is in Mexico, while final product design, sales, and customer service are in California. The final products are sold in retailers, such as Circuit City or Wal-Mart. Globalization of production makes companies more competitive by improving their quality or volume, and lowering their costs. According to William Wang, Vizio CEO, he can undercut his competition because his overhead is low. The company has about 85 employees and they are mainly responsible for technical support or engineering. It outsources manufacturing to Asia because there are low-cost, for-hire factories. 1] Because of reduced cost and high quality TV, it allows Vizio to compete with it rivals, e. g. Sony, Samsung, and Panasonic more effectively. 2) Reason to become international – proactive & reactive There are some initiatives for Vizio to become international. The proactive reason why Vizio become international because it can generate greater profits by reducing costs of acquiring resources. B y souring the television components worldwide and lower cost in labor and factories in Mexico, Vizio gain advantages to reduce its total cost. From Vizio’s perspective, greatly reduced production cost cause it able to offer lower selling price of TV sets to customers. This becomes Vizio’s competitive advantage and allows it to beat its competitors- Sony, Samsung, and Panasonic. From customers’ perspective, they are benefited from falling price and improved living standard because they can enjoy high quality flat-panel TV. The reactive reason is because of the competitive pressure in domestic market. There are many competitors in the United States, for example, Sony, Samsung, and Panasonic. In order to survive, Vizio has to Vizio has to enhance its competitive advantage. Therefore, it source suppliers of the components around the globe, which can offer low cost and high quality products. This makes Vizio’s TV become competitive and attract many customers to buy its products. Globalization also has its pros and cons. One of the advantage globalization is that competitions can increase the quality of products. Since Vizio now have to compete with rivals from worldwide, it has to provide customers with better flat panel TV than Sony, Samsung and Panasonic. Also, competitions force Vizio to create more innovative products so as to attract more customers to buy its products. Customers are thus benefited under globalization. On the other hand, globalization causes companies to lay off employees in home country. Since many manufacturing work are outsourced to China or Mexico, which can provide low cost labor and factories, employees in home countries are laid off because of their high labor cost or the factories in home country are closed down, causing unemployment. Q3bii As there is a trend towards globalization, many firms are involved in cross-broader trade and investment. Managing international business becomes not as easy as managing a purely domestic firm. Managers are now facing more difficulties related to globalization. The issues that managers have to grapple with are as follows. 1) Difference in culture The firms are doing business with many other firms or investing in other countries around the world. Since the countries are not the same, there are differences in cultures, political systems, economic systems, legal systems, and levels of economic development. Because of these differences, international businesses need to vary its practices country by country. Take General Electric as example, GE invest in China on infrastructure. Since China is a communist society, many businesses are still operated by the government although it has opened its market to outsiders to invest in China. Therefore, government is a large customer in China and GE needs to work closely with the bureaucrats. It is difficult for the outsiders, who are not familiar with Chinese culture, to gain cultural sensitivity. Even if they are exposed to Chinese environment, they still need time to learn Chinese Culture. For example, eastern and western people are different in expressing their anger. Western gives unhappy face when they are angry while eastern gives smiling face even they are angry. [2]Therefore, when GE do business with Chinese people, businessmen have to be careful with their conversation with bureaucrats because they may not know bureaucrats get angry or unhappy with them. Since eastern people may not adapt to this cultural difference or may not get used to it, they cannot do business successful with the Chinese. Besides, about punctuality, western are punctual while it is common for eastern to arrive a little earlier or late. When GE do business with the bureaucrats, it is better to come a little earlier. So the government bureaucrats need not wait for too long. Moreover, about confronting a problem, western faces the problem and think about prompt action to deal with the problems while eastern tends to avoid the problems. If eastern managers work in China to manage his subordinates, it is easy for them to have conflicts or argues because of different methods in handling the problems. Eastern managers may force its Chinese subordinates to give prompt action but the subordinates may not get used to it and may feel unhappy or pressure. Therefore, different culture leads to changing management skills and skills doing business. Country managers are often local internationals as they have deep understanding of local language. 2) Which foreign market to enter and which to avoid? It is suitable for the firm to choose economically and politically stable market to invest or cooperate with. Take General Electric as example. It chooses to invest in China because China is a emerging country. Since it is a developing country, it has high demand for infrastructure investments, such as airport and railways to facilitate trade. Without these infrastructures, products imported or exported to and from China become difficult. Globalization is then difficult to take place. Also, China is economically stable. It is the world's third-largest economy in 2007 and contributes more than 5. 5% of the world's GDP. [3] Besides, China is politically stable because there are no wars and riots rarely happen. It is not suitable for company to invest in politically unstable market, such as Iran and Iraq, because wars are usually happen. Otherwise, firms will suffer from political risk resulting in expropriation, confiscation, violence and conflict. Since China is politically stable, there is low possibility for GE suffering from political risk 3) Adaptation for global market When companies do business with countries around the world, it is important for them to beware of the difference in culture. Differences in culture require companies’ products to adapt to local environment for business success. There are some factors encouraging adaptation, for a example, differing use conditions, differing buyer behavior patterns, government regulatory influences. In the case of GE, GE Health Care makes MRI scanners that cost $1. 5 million, while Chinese research center is designing MRI scanners that only priced $500,000. If GE sold scanners that cost $1. 5 million in China, the sales may not be very good because China may not afford this expensive scanner. Even if Chinese companies can afford $1. 5 million, Chinese citizens, who are not rich enough, cannot afford the fee for using MRI scanners. Therefore, GE should seek ways to lower the cost of MRI scanners to better suit the needs of Chinese. GE Chinese research center can serve this purpose because it can easily gain more information about the consumption pattern of the Chinese and design a equipment that is more likely to gain sales. 4) Mode of entry When a company wants to enter a foreign market, managers need to decide which mode of entry is the best. Exporting, Turkey projects, licensing, franchising, joint venture, and wholly owned foreign direct investment are the six mode of entry. The six entry modes have their pros and cons. Besides, the higher the profit potential, the higher is the amount of firms’ financial commitment, risk and marketing control. Thus, firms have to seriously consider which global market entry strategy to use. GE use foreign direct investment strategy (FDI) to enter Europe, Latin America, and Asia. The pros of FDI are that GE can have total control over its foreign business. When there are strong interdependencies between headquarters and local operations, total coordination achieved through ownership will guarantee acceptable performance. On the other hand, the current international environment mat be hostile to full ownership by GE. It has to bear all the risk. Reference [1] Kessler K,  Ã¢â‚¬Å"Vizio's unexpected flat-panel kin†, USA Today; 2007. [2] Yang L, Differences between Eastern and Western culture, [homepage on the Internet], 2008 [cited 2011 Feb 7], Available from: http://mountainrunner. us/2008/01/differences_between_eastern_an. html [3] Xin H. Hey, hey: Look how China's growing, [homepage on the Internet]. 2007 [cited 2011 Feb 10]. Available from: http://www. atimes. com/atimes/China_Business/II20Cb01. html

How structural and linguistic devices are used to target specific audiences in printed media texts Essay

Different audiences expect and react to different ideas, presentational devices, linguistic devices and so on. For example teenagers may expect bright, vibrant colours and exciting design, whereas older people may look for softer, neutral colours and a more formal design. Of course, these are stereotypical views but the designers of the media texts must make them with a stereotypical view of their audience in mind. In this essay I will look at three different media texts aimed at different groups and explain how they attempt to appeal to these audiences. Firstly I will compare the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going out and having fun, in clubs, pubs and on beaches. The Superfamily piece talks about the activities that a family can participate in, such as pool games, quizzes, tennis courts, squash courts and fantasy golf. It also tells the audience about the things done to make a family holiday easier, such as baby care, children’s clubs and so on. The Forever Young brochure focuses on the older generation ands talks about the activities and facilities that they might enjoy, such as tennis, aerobics and golf, cathedrals to visit and conveniences like laundry services, money exchange, spacious bar and sun terraces. Now I will look at the presentational and structural devices in the three texts. In the Club 18-30 text bright, vibrant colours are used such as pink, blue, yellow and red. The title states the target audience straight away making it very obviously eye-catching to the right people. The pictures used are those of people dancing in a club and having fun as this is what most people going on this holiday want to do. This is not a full page advertisement as there is only a very small amount of information wanted; about the clubs, bars, beaches etc. This is all given in a fun, jaunty font with not too much reading needed. The Superfamily brochure is done in red, white and pale yellow. These are soft, welcoming, almost primary colours. This emphasises that this is a family advertisement. There are pictures a families by the pool as well as kids playing and having fun. All the borders are wavy and curved making this feel like a safe place for children and the font is plain. The Forever Young brochure has soft, autumn colours as well as natural blues and greens. Also, the pictures are serene. This is because the average older person wants a calm relaxing holiday. There is a full page layout with plain, simple borders. There are pictures of a cathedral and an empty pool. This helps add to the feeling of calm and relaxing on the holiday. I will next look at the language used in each of the pieces. In the Club 18-30 piece the language used is ‘cool’ and ‘slang’ with misspelled words such as ‘in yer face’. This is to target the younger audience. It is humorous yet with some facts, such as bars, clubs and beaches to visit. There are some opinions such as ‘home to some of Europe’s premier DJs’. It states what the younger audience may worry about when it says that ‘you’ll need a fair bit of wedge’. It also states that there are many things to do ‘on your doorstep’ suggesting great ease, an important factor to youth. The Superfamily brochure uses informal yet informative language, like ‘for the sporty among you’. It is persuasive and serious, giving the reader a lot of reasons why the holiday is right for them. However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family life easier, such as baby care and children’s clubs. Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example ‘it has a traditional, relaxed feel about it’. This is important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like ‘prettiest’ and ‘traditional’. Overall I believe it is very important for advertisers to use all means at their disposal to attract the target audience. They must choose the right presentational devices, the right language and the right style in order to convince the target audience to buy their product.